| I.M. Geekworthy steps onto his soapbox and
says: “What is the one thing that small businesses could use
to help improve their business?” “I’ll bite,” says Mr.
SmallBiz. “What is the one thing that small business could
use to improve their business?”
“Technology,” Geekworthy proudly exclaimed.
“Technology? What do you mean by technology?” an exasperated
Mr. SmallBiz asked.
“I have a computer! I’m using technology!”
“How are you using your computer,
Mr. SmallBiz?”
“I play solitaire at lunch. It’s a stress relief!”
“That’s great, but shouldn’t you be using it for business
activities?”
“Well, I keep my books on it, you know, my accounting.
And we just put up a website.”
“That’s outstanding Mr. SmallBiz. Did you know that you
are now in the majority? The Small Business Administration
reports that up to 80% of small businesses now have web
sites and that these small businesses tend to have higher
revenues than those who don’t have a web presence.”
“But why do you think that is, Geekworthy?”
“Several reasons. First, your website is a validator.
People want to find information about your company. They
no longer ask ‘Have you got a website?’ but now ask ‘What
is your web address?’ If you say you don’t have one, your
potential customers may find someone who does.”
“But I have an ad in the phone book!”
“Yes, depending on who your customers are, that is also
very important. But how often can you change the ad to reflect
a special promotion, or a new product or service line? Wouldn’t
it be better to have a small ad that directs them to your
website, saves some money, and has more flexibility?”
“Maybe, I’m not sure.”
“Well, how about this. Your website is a customer service
tool. Many companies have saved lots of money by putting
product directions, re-ordering instructions and helpful
hints and tips on their web site”
“How does that save money?”
“Customer support calls can cost you plenty, Mr. SmallBiz.
Especially when the personnel are answering the same questions
over and over.”
“I see.”
“Your website is also a great information gathering device.
You can offer a free newsletter for your kind of service.
You get qualified leads for almost no cost.”
“What about as a sales tool?” piped Mr. SmallBiz.
“Of, course. Most people go to websites for one reason:
to gather information. Once they are there, they better
be able to find it. Once they find what they are looking
for, your site better make them feel comfortable enough
to buy what you are selling.”
“Makes sense to me. That’s why we finally put up our site!”
“And then, Mr. SmallBiz, the ultimate use of your web site.”
“What’s the ultimate?”
“The ultimate is the thing that can make your small business
seem big and perform big. It can make your competition wince
in fear, or curse you behind closed doors.” Geekworthy said.
“What is it?”
“Sadly, the ultimate is a tool that is not used by many
small businesses around here.”
“Why not?”
“I’m not sure, maybe they think it’s too expensive.“
“What’s too expensive?”
“Or maybe they think it’s too much of a hassle.”
“Look Geekworthy, if you don’t tell me what this thing
is you’ll have a hassle on your hands right now!”
Click here for the exciting
conclusion and find out how Geekworthy shows Mr. SmallBiz
how to improve his business with what he has readily available.
If you can’t wait, contact Geekworthy at the address below. |
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